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Operating system for home-service agency fulfillment

SROS: Launch campaigns.
Track appointments.
Prove delivery.

SROS is home service marketing software for agencies. Go from campaign idea to created campaign in minutes, then track the leads, appointments, outcomes, and fulfillment that come after.

Run more client fulfillment without losing visibility.

Launch channels

Meta Ads

Facebook and Instagram

Launch channels

ChatGPT Ads

Advertising in ChatGPT

Works with

HighLevel

CRM and appointment workflows

Home improvement & services

The tool for agencies serving home-service contractors.

SROS is home-service marketing software for agencies whose clients are HVAC, plumbing, roofing, and other home-improvement contractors. You launch a campaign for a promoted service in a market — not a separate product for each trade.

The contractors those agencies serve

  • HVAC
  • Plumbing
  • Roofing
  • Painting
  • Remodeling
  • Gutters
  • Landscaping
  • and other home services

If you market for local home-service contractors, this is the space SROS is built for. Product captures use a sample home-service business. The workflow is the same for other trades.

The problem

Knowing what's happening with a client shouldn't take five different tools.

Campaign setup, ad platforms, CRM activity, appointments, fulfillment, and reporting often live in different places, with no clear connection between them.

  1. Campaign setup
  2. Ad platform
  3. CRM
  4. Appointments
  5. Fulfillment
  6. Reporting

Too much work just to launch a client

Research, offers, copy, creative, approvals, and campaign setup are spread across tools and people.

Too hard to prove what happened after the lead

The client asks what happened, and your team has to piece together appointments, outcomes, and reported job value.

Problems surface too late

Funding issues, fulfillment gaps, and missing outcomes often become visible only after they affect the client.

The SROS difference

Know where every client stands.

SROS keeps campaigns, leads, appointments, fulfillment, and reported results connected around the same client — so your team can see what happened and what needs attention next.

SROS

  1. Launch

    Create the campaign

  2. Leads

    Track incoming leads

  3. Appointments

    See bookings and outcomes

  4. Fulfillment

    Know what was delivered

  5. Reporting

    See spend and results

See SROS in action

See how the work moves through SROS.

From campaign launch to appointments, fulfillment, client visibility, and reporting, SROS keeps the work connected.

  1. 01 — Launch campaigns

    Create campaigns faster

    Generate the ad copy and creative, then create the campaign from one guided workflow.

    • One workflow for Meta Ads and ChatGPT Ads
    • Campaigns may still require platform review

    Created in SROS. The advertising platform may still review the ads before they serve.

  2. 02 — Leads and appointments

    Track what happened after the lead

    See booked appointments, record the outcome, and capture reported job value without piecing the story together later.

    • Record showed, no-show, other, or Client won
    • Capture reported job value when the job is won

    HighLevel remains the calendar. SROS records the appointment outcome.

  3. 03 — Fulfillment

    Know what you still owe

    Track appointment orders, delivered appointments, remaining fulfillment, and reviewed credit requests from the same client operation.

    • See ordered, delivered, and remaining on the client
    • A credit is reviewed before fulfillment changes
    SROS appointment account showing 10 ordered, 8 delivered, and 2 remaining for Marlow Roofing.

    10 ordered. 8 delivered. 2 remaining.

  4. 04 — Client visibility

    Give clients visibility without another status call

    Share a private client portal where clients can check the activity, appointments, performance, and reported outcomes available for their account.

    • A private portal for that client only
    • Clients do not see the agency workspace
    Client portal showing campaign performance, leads, appointments, and a reported client-won outcome for a fictional home-service client.

    Clients see their own account — not your agency workspace.

  5. 05 — Agency oversight

    See what needs attention across accounts

    Understand performance, funding issues, fulfillment status, and the client work that needs attention next.

    • Funding shortfalls that can stop delivery
    • Fulfillment status across the roster
    SROS accounts overview showing Ridgeway Exteriors needing funding and Marlow Roofing order fulfilled.

    Needs attention stays on the account — funding shortfalls and fulfillment status included.

Leads and appointments

Stop losing visibility after the lead.

See the appointment, record the outcome, and connect reported job value back to the client instead of letting campaign performance end at the lead.

  • See appointment status and history.
  • Record showed, no-show, other, or Client won.
  • Capture reported job value when the job is won.
SROS appointments for Summit Roofing, including Elena Vasquez.
The result is recorded in SROS. SROS does not close the sale, and HighLevel remains the calendar.

Pay-per-appointment

Sell appointment orders. Keep delivery in SROS.

If you sell pay-per-appointment to home-service clients, SROS keeps the funded order, delivered appointments, remaining work, and credit requests on that client. The team sees what was paid for and what is still owed — without a fulfillment spreadsheet.

  1. Funded order

    The client pays for a set of appointments.

  2. Delivery

    Appointments are applied as they are delivered.

  3. Remaining

    See what is still owed on the order.

  4. Credits

    A credit is reviewed before fulfillment is adjusted.

Marlow Roofing · Phoenix · 10-appointment order. A credit is not applied unless someone approves it.

Client experience

Give clients answers without another status call.

Share a private client portal where they can check the activity, appointments, performance, and reported outcomes available for their account — without waiting for your team to send an update.

Clients stay informed. Your team spends less time pulling reports and answering routine status questions.

  • Always-on visibility

    Clients can check their account without waiting for an update.

  • Fewer routine questions

    Give clients direct access to information your team would otherwise have to pull manually.

  • More transparency

    Show the work being delivered and the outcomes being reported in SROS.

Client portal showing campaign performance, leads, appointments, and a reported client-won outcome for a fictional home-service client.
Clients see their own account — not your agency workspace.

Why SROS

Built for the work generic agency tools miss.

SROS tracks the operational work between campaign launch and client fulfillment — the parts generic CRM and ad tools usually leave disconnected.

Generic tools: Ads • CRM • Calendar

SROS adds: Readiness • Outcomes • Fulfillment • Funding

Launch readiness

See missing offers, assets, approvals, forms, and setup before a campaign goes live.

Offers • Assets • Forms • Approvals

Appointment outcomes

Track what happened after every booking — showed, sold, cancelled, or no-show.

Booked • Showed • Sold • No-show

Pay-per-appointment fulfillment

Track what was delivered, what was accepted, and what still needs fulfillment.

Delivered • Accepted • Remaining

Client funding

Spot low-balance or unfunded ad accounts before campaign delivery is interrupted.

Spend • Balance • Funding alerts

Also on the client

The rest of the client stays in view.

Every launch, campaign, lead, appointment, and outcome stays connected to the same client record.

SROS client hub for Summit Roofing with Overview, Launches, Campaigns, Appointments, and Leads.

One client. One operating history.

See the client's launches, campaigns, ad performance, leads, appointments, and fulfillment without jumping between disconnected records.

Scorecard

Walk into the client call with the numbers

SROS client scorecard showing Summit Roofing and Marlow Roofing for the last 30 days.

Ad spend

Run every client from one master ad account.

Keep campaigns on a shared Meta account instead of opening a new one for each client. SROS tracks retainer funds, spend, and shortfalls so the logistics stay easy.

SROS ad spend view managing retainer funds across a shared Meta ad account, with Ridgeway Exteriors showing a funding shortfall.

Your stack

Keep your stack.
Add the operating layer.

SROS launches campaigns across Meta Ads and ChatGPT Ads, then connects the leads, appointments, fulfillment, and reporting that follow.

HighLevel stays your CRM and calendar. SROS becomes the operating layer around it.

See how SROS works with HighLevel
Meta Ads and ChatGPT Ads are launch channels into SROS. SROS is the operating layer for launch, appointments, fulfillment, and reporting, and works with HighLevel as the CRM and calendar.

Launch channels

Meta Ads

Facebook and Instagram

ChatGPT Ads

Advertising campaigns in ChatGPT

Operating layer

SROS

  • Launch
  • Appointments
  • Fulfillment
  • Reporting

Works with

HighLevel

CRM

Calendar

For agencies

Run more client work without losing the thread.

SROS is built for agencies that need repeatable campaign launches and visibility after the lead comes in. See which clients are moving, what has been delivered, and where the operation needs attention next.

  • Standardize launches across clients.
  • See fulfillment status without chasing updates.
  • Surface issues before the client brings them up.
  • Walk into client conversations with clearer delivery data.
SROS accounts overview showing Ridgeway Exteriors needing funding and Marlow Roofing order fulfilled.

Start with one client. Scale when you're ready.

Agency plans start at $49/month.

View pricing

FAQ

Frequently asked questions

What is SROS?

SROS is the operating system for home-service agency fulfillment. Agencies use it to create campaigns from one guided workflow, see what happened after the lead, and report what was delivered.

Who is SROS built for?

Home-service marketing agencies first — agencies that serve HVAC, plumbing, roofing, and other home-improvement contractors. A contractor can also run a narrower workflow for one business. This page describes the agency workflow.

Does SROS work for HVAC, plumbing, and other trades?

Yes. SROS is the tool for agencies serving contractors in home improvement and home services — HVAC, plumbing, roofing, and other local trades. You launch a campaign for a promoted service in a market. Contractors can run a single-business workspace in the same space. HighLevel stays the CRM.

Does SROS replace HighLevel?

No. HighLevel remains the CRM and calendar. SROS works with it for appointment intake and keeps the launch, outcome, and fulfillment on the client.

Can SROS create campaigns in Meta Ads and ChatGPT Ads?

Yes, after setup and readiness. SROS creates the campaign on the channel you choose. The advertising platform may still review the ads before they serve.

How does SROS help after a lead comes in?

Meta lead-form leads show on the client. Your team can track the appointment, record showed, no-show, other, or Client won, and add reported job value when the job is won.

Can agencies sell pay-per-appointment with SROS?

SROS does not sell the package for you. If you sell a funded appointment order, SROS tracks requested, funded, delivered, and remaining appointments. A credit request is reviewed by your team before fulfillment is adjusted.

How does pay-per-appointment fulfillment work?

SROS tracks the funded order, how many appointments were delivered, and how many remain. A credit request is reviewed by your team before fulfillment is adjusted.

See all questions

Get started

Turn a service into a launch-ready Meta campaign.

SROS guides market research, offers, ad copy, creatives, Meta forms, GHL setup, and campaign upload in one workflow.

Get started

For agencies

Launch campaigns for home service clients

Launch home-service campaigns for clients without rebuilding strategy, copy, creatives, forms, and Meta setup every time.

Get started

For contractors

Launch campaigns for your own business

Build offers, ads, and Meta campaigns for your own business without learning Ads Manager, lead forms, or CRM setup from scratch.

Get started

Sign up and manage billing securely inside the SROS app. View all pricing